The scholarly article "Third-party and independent candidates in American politics: Wallace, Anderson and Perot, authors Paul R. Abramson and John H. Aldrich explore the presidential campaigns of three third-party contenders.
The authors identify the electoral college as one of the primary factors in why third parties fail in elections. It is difficult for third-party candidates to get on the ballot in all states, thus reducing the chances that they will receive an electoral majority.
To put it in simple terms: third-party candidates get screwed by a backwards system that just doesn't allow them to adequately run for president.
But this blog isn't supposed to be about the electoral college. There's been many papers written arguing the pros and cons of it, but the system seems to be staying in place.
Third-party candidates are forced to work within a system that is perpetually unfair to them.
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